Aquatic Resources Education Association


Title: Tips for Effective Interpretation

Author:  Cindy Borgwrodt  Missouri Department of Conservation  Aquatic Resource Education Coordinator  PO Box 180   Jefferson City, MO 65102

Presenter: Cindy Borgwordt

Audio/Visual Equipment: Two flip charts with markers in a variety of colors; Lap Top with Data Projector that can accommodate Presentations program; Slide Projector

Abstract:  Several approaches are typically available to choose from for providing messages or experiences to the public or our colleagues. The variety of interpretive tool formats such as presentations, brochures, exhibits, an interactive CD ROM, computer games, presentations and tours. However, it is essential to pick the right tool for the situation, and then produce that tool using the basic interpretation philosophies to be effective. The tool needs to match the audience, the physical environment, the learning opportunity and topic, the budget and the technology. Then, an evaluation is the only means to determine if your effort did what you had intended.

Tips for determining what interpretive tool to use for your particular effort will be introduced. The objective, audience, experience desired and location all directly impact what you have available as effective tools. We will walk through a quick layout, learn how and why to produce thumb nail sketches and most importantly, learn how and why to do mock ups. Theories of visitor studies will be presented. Traffic patterns, time spent at exhibits, color, physical environment considerations and visitor behavior will be discussed. This interactive discussion will address brochure layout, exhibit layout, exhibit media, type size and face, developing exhibit goals, using color and tips for developing inter-actives. Evaluating the final product will be briefly introduced.

Participants are encouraged to bring a current project for discussion!